Questions, answered plainly

GEO is generative engine optimization: the work of being found, read and cited by AI assistants like ChatGPT, Claude and Perplexity, instead of only ranking in a list of blue links. Most of it is a thin layer on top of ordinary technical SEO. AI crawlers have to be let in, and your pages have to be readable enough for a model to extract what you do. The genuinely new part is small. The neglected part, for most small sites, is large.

Tools like Profound measure and report. They track what AI systems say about you and flag what looks broken, and they do that job well. DeployFound does the next job: it deploys the fix. The change ships into your Cloudflare or your codebase, with your approval, a snapshot for rollback, and a fresh crawl that verifies it worked. A report tells you the door is locked. We unlock it, then prove it opens.

DeployFound Pro is $149 per month per site. The audit is free forever, and a free account can register a site and see every fix proposed for it. Pro covers deployment through Cloudflare or GitHub and the verification crawl after every fix. Rollback is never gated: a fix you deployed can be undone on any plan.

One of two doors. Cloudflare access scoped to your site, or access to the code repo your site runs on. Everything is scoped, everything is revocable, and access is never permission: each fix still arrives as a proposal you approve before anything ships. If you revoke access, our ability to change anything ends that moment. Fixes already deployed stay in place, because they live in your account, not ours.

Then we roll it back, using the snapshot that was taken before the change shipped. Every deployment follows the same order: snapshot first, change second, verification crawl third. If the verification crawl shows a problem, the snapshot goes back and your site returns to exactly how it was. You see the whole record, including the failures. Our own public demo page keeps its failed verifications in the timeline on purpose.

It means we do not take our own word for it. After a fix deploys, we crawl your site again as the AI bots, GPTBot, ClaudeBot, PerplexityBot and the rest, and compare what the server does now against what it did in the audit. The fix counts as done only when that fresh evidence shows it working. A settings page saying the rule exists is not verification. A bot getting through the door is.

Because that is where most of the valuable fixes live for a site with no developer. Bot rules, response codes, redirects and crawl settings sit at the edge, and changing them needs no code deploy, no release process, no downtime window. Cloudflare covers a large share of the web, joining is free, and the free plan is enough for most of what we deploy. Sites that are not on Cloudflare can use the GitHub door instead, or move their DNS, which we can help with.

No. Nobody can honestly promise that, because the AI systems make their own choices from many signals, including plenty that no tool controls. What we guarantee is the technical side, and we prove it with evidence: AI crawlers can reach your pages, your pages can be read and extracted cleanly, and the crawl rules say what you actually want them to say. That is the part that is fully in your control, and for many sites it is the part that is currently broken.

Then we start with the audit anyway, because the audit works on any public site and tells us which door your fixes need. Many sites can move their DNS to Cloudflare in under an hour without changing hosts, which opens the first door. Code in a repo elsewhere can usually be mirrored to GitHub for the second door. And if a fix truly has no door we can use, we will tell you that plainly, with the evidence, instead of charging you for a workaround.